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Why your business needs a Website

7 Good Reasons

  1. It's expected.
  2. It's easier for customers.
  3. Create the image you want.
  4. Compete effectively.
  5. Be open 24/7.
  6. Save money and time.
  7. Go global.
  1. Customers expect you to have a website.
    In 2003 62% of the Australian population maintained an internet connection at home, up 50% from 2001. (1). In 2005, 70% of the Australian population were using the internet. (2). Depending on your line of business, the online percentage of your intended audience is probably much higher. Internet use is rising. It's much more than the new and improved yellow pages.
  2. Make it easier for your customers to do business with you.
    It's a fact that about half of the population is shy. Reach all those introverts who aren't going to contact you by telephone or walk into your shop or office. Make it easy for them to interact with you in the privacy of their own homes, in their own time without any pressure.
  3. Create the image that you want.
    A carefully designed professional website will say a lot about your business. Give your image a real boost with excellent content, a user friendly interface and polished graphics and you will look successful and professional.
  4. If your competitors aren't online yet, they will be soon.
    And when they are, many of your potential customers will go to them. If you don't have a website, you're losing business to someone who does. The internet is growing at an estimated rate of 30% to 50% per year. Don't ignore it.
  5. You're open 24/7!
    Obviously! Your customers can browse your products and services day or night.
  6. Save money, time, and the environment.
    It's easier to update your website than it is to re-order your printed publicity material. And cheaper. Especially if you keep your own website up to date. And there's no throwing out of outdated printed material either; what a waste that is. Point your printed publications to your website and say everything you have to say there, reducing your printing costs. Space is cheap on the internet.
  7. All of a sudden, you're global.
    You are reaching more customers and markets by being on the internet. The whole world infact. Even if you're not thinking global, you are visible to the whole world. This could open up opportunities you might not have thought of before.