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How to improve your website's visibility in 4 easy steps.

Something that every website owner wants is to come up in search results on google or other major search engines.

A website is as good as invisible to the internet public when it first gets uploaded onto a webserver.

As you know there are millions of competing websites out there all trying to come up in searches on the same keywords as you, but that doesn’t mean it’s impossible.

  1. Make the website "Search Engine Friendly"

    Your site should be coded in such a way that the search engine spiders can read the site properly and index it efficiently. The better it’s constructed from a technical & accessible point of view, the more weight google and other search engine spiders will give it.

    Making a site "search engine friendly" goes hand in hand with following W3C web standards.

    Zeta Tech constructs all of it's sites this way, so this important first step is taken care of for you.

  2. Make the content rich and relevant.

    When you are writing your content, try to use the very words and phrases with which you wish to succeed in the search engines.

    A successful site will contain lots of relevant keywords in the content of the pages. Google has very clever algorithms to measure the relevance of a website to the given search query based on the site's content.

    Note that it's not good enough to pump a list of keywords into the hidden "meta" section of the website, without also paying attention to the visible content of the site. Google can see through this tactic, which is one of the reasons why it's such a wonderful tool for the web surfer.

  3. Acquire relevant incoming links

    Spend some time on a regular basis getting your site out there and seen by people, using both offline and online methods.

    One of the best online ways to do this is to ask other relevant sites to link to yours, often by offering to link to their site from yours.
    The more incoming links you have to your site, the more weight, or “page ranking” you are given by google and other search engines.

    And of course it’s not just search engines, the more incoming links you have the more likely people will be to “land” on your site.

    This all takes time and energy. Some people pay professionals to do it for them, others put in the work themselves, but either way it’s necessary for a successful site and it really does pay off.

  4. Advertise

    Depending on your goals and your budget, you can pay for advertising. Consider google adwords – see http://adwords.google.com

    There are many other ways to get paid links to your site through various online and offline directories and so on.

In Conclusion

  • The above steps are listed in order of importance.
  • The more attention you pay to these principals, the greater your potential.
  • Remember also that your website is like a living thing. It needs to be nurtured and given regular attention in order to grow and thrive.
  • Easy? Well, maybe not that easy, but definitely worth it! Good luck!